THIS IS THE CAMPAIGN THAT WILL HELP DEMOCRATS GET OUT THE VOTE AND FLIP IT BLUE!

Quoting leading Democratic Congressman Adam Schiff – "This infectious, upbeat campaign provides
Democrats with a unifying theme that can help the party Flip it Blue in November.”

Flip It Blue is the unifying anthem Democrats can rally behind to create a cohesive message for the 2018 midterms. This infectious, memorable campaign works as a national platform and, as you will see below, district by district. Flip It Blue can be messaged across all media touchpoints including TV, radio and the web and across all issues that matter to Democrats and all disaffected American voters.

CANDIDATE MESSAGING

The campaign can be easily customized for individual candidates in statewide elections or in the most “flippable” Congressional races. Here is an example of how it could work in California’s 25th Congressional district in Valencia, north of Los Angeles.

THIS IS THE CAMPAIGN THAT WILL HELP DEMOCRATS GET OUT THE VOTE AND FLIP IT BLUE!

Quoting leading Democratic Congressman Adam Schiff – "This infectious, upbeat campaign provides
Democrats with a unifying theme that can help the party Flip it Blue in November.”

Flip It Blue is the unifying anthem Democrats can rally behind to create a cohesive message for the 2018 midterms. This infectious, memorable campaign works as a national platform and, as you will see below, district by district. Flip It Blue can be messaged across all media touchpoints including TV, radio and the web and across all issues that matter to Democrats and all disaffected American voters.

SOCIAL MEDIA MESSAGING

With the hyper-targeting capabilities and mass reach of social, we can take a strategic marketing funnel approach to driving awareness, engagement, and action. First, the anthem video will generate excitement on a national scale at a cost-effective rate. Next, custom messages on local candidates and specific issues will be precisely targeted to only the most relevant voters. Through it all, calls-to-action will drive the audience to register on flipitblue.org, as well as to share the message with friends for further social distribution.

ISSUE SPECIFIC & ENGAGEMENT

The “Flip It” platform works perfectly to frame up all the important issues that matter to voters in the Age of Trump. By Flipping Congress, voters can flip the unfair, reactionary policies that Trump and the Republicans support. These messages can be deployed to drive engagement and go viral.

RADIO

The Flip it Blue campaign is a no-brainer for radio. Devo’s infectious song will cut through to memorably deliver any kind of message. As a media strategy, radio is affordable and can be highly targeted geographically and demographically to reach the right voters.