BY NOT KNOWING HOW TO SELL THEIR MESSAGE DEMOCRATS KEEP SELLING THEMSELVES SHORT.
Democratic ideas and programs are more popular, even with Trump voters. The problem for Democrats isn’t their ideas. It’s that their marketing isn’t strong enough, clear enough or powerful enough. It’s time Democrats marketed themselves like people who really know how to sell: bottom line, results-driven retailers. It’s time for Retail Politics.
Retailers always know exactly what their message is.
SO SHOULD DEMOCRATS.
FOR DECADES, WE’VE MOTIVATED PEOPLE TO VOTE WITH THEIR WALLETS. NOW WE’RE TAKING THOSE TALENTS TO MOTIVATE PEOPLE TO VOTE WITH THEIR ACTUAL VOTES.
No one in America should be confused about what Democrats stand for. But millions are. We believe it’s long past time Democrats were as effective at building a brand around their ideas and values – ideas that created Social Security, Medicare and the Affordable Care Act – as we are at selling cars, home equity loans, mattresses and more for our clients.
We help retailers sell.
NOW WE WANT TO DO THE SAME FOR DEMOCRATS.
WE'RE RETAIL POLITICS, AND WE'RE BRINGING THE SKILL AND DISCIPLINE OF MEMORABLE RETAIL MARKETING TO THE DEMOCRATIC PARTY.
As retail marketing experts, we believe it’s time Democrats stopped being out-messaged by Republicans and started marketing themselves like people who really know how to sell – retailers!
At Retail Politics, we’re bringing decades of retail marketing success into the political arena. As retail marketing pros, we’re experts at selling and driving results. Increasing store traffic. Growing sales. And being held accountable week in and week out.
Now, we want to bring those same skills and disciplines into helping Democrats sell themselves. Their ideas. Their ideals. Their candidates.